Hola Media Group, the Spanish international media company which largely targets the Hispanic market, and specializes in celebrity and entertainment news, announces today the appointment of Ambassador James Costos as Senior U.S. Advisor, while the company continues its expansion into the U.S. market.
Ambassador Costos will oversee growth in the U.S. for the company’s TV channel, print editions, and digital products, helping to build its networks within the entertainment industry while facilitating strategic partnerships with U.S. enterprises. Costos, who completed his tenure as U.S. Ambassador to Spain and Andorra in January 2017, previously worked at HBO TWX, and TOD’S S.p.A., where he focused on global positioning, external relations, marketing, and communications.
The group, with a global yearly circulation exceeding 50 million copies per year, unveiled a U.S. print edition, HOLA! USA, in August 2016, with a growing subscriber base that has already reached 400,000 in less than one year through its American arm Hello & Hola Media, Inc.
HOLA! USA also produces a U.S. version of its website “hola.com”, with 1.6 million unique visitors according to ComScore. ¡HOLA! launched a Miami-based TV channel in 2013, which reaches 18 million Latin Americans, and 1.5 million U.S. households.
The magazine is also published in print either under Hola or Hello tittle in Canada, Mexico, Spain, Argentina, Chile, Colombia, Venezuela, United Kingdom, India, Russia and up to 30 different countries, with digital editions in many of them.
Información y fotografía cortesía The Dream Team Agency